THE IJ-7 CONFERENCE POSTER

Here is the IJ-7 Conference Poster :-)

IJ-7 Keynote Panel: Journalists - From Gatekeepers to Networkers?

In November 2009, the World Economic Forum Global Agenda Council for the Future of Journalism issued a statement, saying that journalism needs to move from the old model - where journalists acted as gatekeepers of the news - to a networked model, where journalists use the capabilities of the Internet to bring sources and audience closer to each other, facilitating constructive interaction in society.

The full statement of the WEF GAC is here.

IJ-7 will host a panel discussing the statement. It will be moderated by members of the WEF GAC: David Nordfors, Executive Director InJo Stanford, and Guido Baumhauer, Director - Innovation and Distribution, Deutsche Welle Worldwide.

World Economic Forum Keynote Panel: Future of Media in the World

Keynote panel: The Future of Media in the World
IJ-7 Day 2, Tuesday June 8, 9-10 am.

The World Economic Forum is contributing to IJ-7 by heading a keynote panel: The Future of Media in the World.

Innovation and globalization are reshaping the media landscape. It is nowadays very far from obvious what is the next big thing, and where it is happening. One thing is certain - today, the forefront of media can be anywhere. The largest growing penetrations of cell phones are in emerging economies, as are often the high profits for traditional media, such as newspapers and TV.

Diana El-Azar, heading the World Economic Forum Media, Entertainment and Information Industry partnership, will make an introduction to the topic, and then head a discussion with a truly international panel:

PANELISTS (SO FAR): Amir Jahangir, Media Developer, WEF Young Global Leader, InJo Stanford Program Advisor, Pakistan; Sara Öhrvall, Director R&D, Bonnier Corp, Sweden/Silicon Valley; Phil Bronstein, Editor-at-Large, Hearst Newspapers (prel.); Liang Shougang, Director of Programming Office, GuangDong TV, China; Esther Wojcicki, Chairwoman Creative Commons. (we may be getting another panelist from Latin America)

Desperately Seeking Audiences for Innovation Journalism

Best practice group session on Monday, June 7th at 10.30am & 2.30pm

Innovation is a cultural value, while innovation journalism provides essential information about it. But innovation journalism stories do not always reach audiences. Some editors and news organizations lack interest in the broader perspective. Innovation journalism provides this vital perspective, invaluable to informed audiences worldwide.

But Innovation Journalism needs to be 'branded,' not only to provide audiences quality journalism but to address all stakeholders in creating a true innovation ecosystem. 'Innovation' must become a news beat, building trust, providing funding and reaching critical influences across a broad spectrum of interest and involvement.

Public broadcasters worldwide, as a typical example, are still struggling to compete with commercial media. Their reaction to commercial programming varies. Some consolidate identity by focusing more strongly on traditional public-interest content. Others started competing by matching commercial channels. ZDF and RAI exemplify the two different approaches: one consolidates public-broadcasting values; the other identifies with commercial competitors.

While broadcasters face declining audiences--people no longer listen to radio or watch TV as passionately and loyally--they often ask themselves the wrong question: How do we attract young audiences? The right question is also about platforms. How do we offer content attractive to all our audiences, young and old? Vs. innovation journalism: How can innovation journalism reach all innovation stakeholders? Innovation brings irreversible changes to everyone's lives, like it or not, so everybody should understand its context.

To raise science literacy among Northern Californians, KQED established a successful brand: QUEST. Unlike many public broadcasters, their audiences have been rising, thanks to an excellent audience approach. QUEST comes on four platforms: TV, radio, Internet and an educational program for schools. At my InJo 2010 workshop on Monday, Paul Rogers (AM) and Lauren Sommer (PM) will explain how QUEST was established and produced. Other speakers will include Ian Hsu, Media Outreach Director at Stanford (AM), David Demarest, Stanford Public Affairs Vice President (PM), Violeta Bulc, entrepreneur and initiator of Innovation Journalism program in Slovenia and others.

No surprise that I am nominating KQED journalist and producer Sheraz Sadiq for Best Innovation Journalist. His story on Decoding Synthetic Biology exemplifies innovation journalism--journalism that gives innovation meaning and relevance. Sheraz Sadiq excels in adding both economic and social perspective on how synthetic biology is changing the world.

I will interview Sheraz Sadiq on his approach and best practices on Tuesday, June 8th, so please join us either at 10.30 AM or 2.30 PM. Prepare for spirited discussion and an examination of all the key issues.

Paul Saffo to Head Panel of Best Innovation Journalists 2010

Another Keynote update: On June 8 conference participants will be selecting the InJo Picks 10 - Role model Innovation Journalists. Paul Saffo, the Silicon Valley grand nestor of innovation storytelling, will head the panel of InJo Picks 2010 winners on the theme "How to Cover Innovation"

Nominees so far: Peter Aldhous, New Scientist; Michael Angeles,Konigi.com;Scott Harris, San Jose Mercury News;Peter Lewis, independent writer; Erik Mellgren, Ny Teknik; Camille Ricketts, VentureBeat; Sheraz Sadiq, KQED; Robert Scoble, Scobleizer; Jay Thorwaldsen and team, Palo Alto Weekly; Mikael Törnwall, Dagens Industri; Todd Woody, New York Times;

New IJ-7 Keynote Panel: Journalism vs Intellectual Property Protection

I am happy to announce a new keynote panel: Journalism vs Intellectual Property Protection.  Apple vs Gizmodo is yet another example of the growing clash between journalism and intellectual property protection. Is intellectual property protection a threat to the freedom of speech? Is journalism a threat to intellectual property? Where should the borders go?

The panel is a collaboration between the Research Center of Innovation Journalism and CBS. Declan McCullough, CBS, is heading the panel.

The keynote will be broadcast by CBS.